SierraRaven wrote:
Whoa... When I first posted this article, I had no idea it would hit such a chord with people. Personally, I don't believe the journalist was lambasting Neopets -- he was pointing out that critics object to immersive advertising aimed at young children. And it's not just Neopets that uses the concept; cartoons are notorious for it also. I do wish he would have named the critics he refers to, though. I remember a couple of years ago that the Ralph Nader consumer activist group protested immersive advertising at Neopets.
There are a lot of people who do have genuine concerns regarding marketing tactics and subliminal advertising. If advertising didn't affect any of us, it would be worthless -- people wouldn't bother spending mega-bucks for ads. And universities wouldn't offer Marketing Psychology classes. Just my 2 cents for what it's worth. ;)
The problem is, the link that you posted isn't actually an article. It
says it is, but it turns out to be just a small commentary on one website.
Nowhere, as you mentioned, are what the 'experts' say about immersive advertising. Nowhere are the experts commenting on Neopets. Infact there are no quotes or sources at all in the article.
Normally, when discussing and debating a topic, you give more than one example to back up your views. The topic of the article was immersive advertising affecting childhood obesity. It gave no statistics, and directly quoted no research. It didn't discuss immersive advertising on any other website, or for that matter, any other media but online - It did give brief mention to television advertisements ect, but it cited nothing
specific.
If it was a real article about immersive advertising, there would be all of the above. This is just a negative commentary on one website.